Hermès Beverly Hills

WHILE WORKING AT SECOND STORY | FOR HERMès | 2014

This VIP fashion event featured several interactive installations, created by Second Story, that entertained guests throughout the night. Each guest was given an RFID-enabled token, which collected moments from their night to a personalized microsite which they could access after the event. 

 

They first encounter a series of boardwalk viewfinders that allow guests to create a custom postcard by selecting a combination of layers. 

A car video-booth records guests driving through a background of their choice, creating a short, shareable video. 

Using the animations of artist Anthony Burrill, guests use vertical touch screens to turn visual elements into an abstract soundtrack.